How Maintaining Your Parking Lot Can Enhance Customer Experience
Maintaining your parking lot is an important aspect of running a successful business. Not only does a well maintained parking lot make a good impression on customers and clients, but it can also increase the lifespan of your asphalt, and save you money in the long run. In this article, we will discuss the various benefits of maintaining your parking lot and why it is important for the success of your business.
Parking Lot First Impressions
First and foremost, a clean and well-maintained parking lot makes a great first impression on customers and clients. When people pull into your parking lot, it is the first thing they see and can greatly impact their perception of your business. A dirty, poorly maintained parking lot can give off a negative impression and make people less likely to want to do business with you. On the other hand, a clean and well-maintained parking lot can give off a positive impression and make people more likely to visit, and ultimately increase your chances of selling your product or service.
Maintaining your parking lot also helps to increase the lifespan of your pavement. Regular maintenance such as sealing and filling cracks, are an integral part to preventing further damage to the pavement and keeping it in good condition for a longer period of time. This can save you money in the long run by reducing the need for costly repairs or even having to repave the entire parking lot.
Keep Your Customers Safe
Cracks, potholes, and other hazards can pose a danger to people walking or driving through your parking lot. Potholes can cause damage to cars tires and rims. This can damage the reputation of the business, and will leave a sour taste in the mouth of customers. Not to mention it is a liability to the business, that could be far more costly than repairing the pothole in te first place. By regularly maintaining your parking lot and fixing any hazards, you can greatly reduce the risk of accidents and injuries.
Another important benefit of maintaining your parking lot is that it can help to increase the value of your property. A clean and well-maintained parking lot can make your property more attractive to potential buyers or renters, which can help to increase the value of your property.
Commitment to Your Image & Your Customers
Your parking lot is the welcome mat for your property, and it says a lot about your commitment to your customers. A dirty surface with faded parking lines, cracks and potholes screams that you don’t care about your property or customers. On the other hand, have you ever been to a freshly seal coated property? That fresh black coating makes the parking lot look almost new, and with a fresh coat of traffic paint, the contrast of the parking stalls give the lot a beautiful welcoming curb appeal.
Efficient Traffic Flow = Less Stress For Customers
One of the most common, probably most important part of maintaining your parking lot is repainting the parking stalls, and other pavement markings. In Canada this usually needs to be done every year due to the abuse the paint takes from the heavily sanded parking lots. It is a cheap and quick way to give your parking lot a new look, and keep traffic flowing they way it should in a parking lot, reducing stress for customers.
Line painting can be done by DIY owners or contractors. We offer a wide range of line striping machines to get the job done, as well as stencils for message markings such as designated stalls for disabled.
We have all seen what Canadian winters do to parking lots. It is common to see parking curbs missing or removed accidentally by snow removal teams. Curbs left scattered about, and not fixed in their proper spots looks bad, and it is an easy fix too. We suggest switching to rubber curbs so you don’t need heavy equipment to move those heavy concrete curbs back in place should they get knocked out. Its as simple as moving them over by hand and resetting them. This simple step will instantly make your parking lot appear more organized and welcoming. We have also created an article with instructions on how to install rubber curbs for reference.
Having designated parking stalls clearly marked with signage, and pavement markings can avoid confusion, and make life easier for customers that need to park closer to store front. Designated family parking stalls, disability parking, and EV stalls show that you care about your customers, and are eager to make their life easier. Making sure those areas are clearly marked with signs is crucial to a good parking lot design.
Sign posts that have been knocked down, lying on the ground, are common, and are another easy to fix problem, but if left unchecked can be an eyesore, and confusing to your patrons. We recommend installing flexible sign posts so they are not as easy to knock over, and also cause less damage to vehicles when impacted. For the best protection the Flexbollard with sign post is our recommendation, and they look great too!
In conclusion, maintaining your parking lot is an important aspect of running a successful business. A clean and well-maintained parking lot can make a great first impression on customers and clients, increase the lifespan of your pavement, improve safety, and increase the value of your property. Regular maintenance such as sealing and filling cracks can also help to save you money in the long run. It is important to keep your parking lot well-maintained to ensure the success of your business.